Arami takes its name from the Yoruba words for “my body,” a powerful reminder of the deep connection we cultivate with ourselves. Our story begins not just with a product, but with a philosophy: African modernism. We believe in honouring the wisdom of generations past, the rhythmic traditions of African beauty rituals, while embracing contemporary innovation & sophistication to create a transformative skincare experience.
Forget the ten-step routines. We invite you on a journey that blends this rich heritage with the elegance of simplicity. At Arami, skin that awakens and thrives is a reflection of something deeper. We believe truly joyous skin emanates from a place of serenity, nurtured by self-respect and a connection to the now. Choosing Arami isn’t just about non-toxic ingredients; it’s about embracing a holistic approach to wellness. We believe in the power of simplicity and balance to guide you on a path to inner peace.
Arami Essentials began in 2016, nurtured by the vision of Ore Lawani. Witnessing the gap in Africa’s representation within the global beauty sphere, Ore was driven to cultivate a movement that celebrates the continent’s rich heritage, putting Arami Essentials at the forefront of African (A) Beauty. We are inspired by the wisdom gleaned from generations of botanical knowledge and the holistic practices that have been passed down through time.
Our vision is nothing short of revolutionary. We see Arami as a leading light in African modernism, where ancient traditions seamlessly intertwine with contemporary innovation. We envision Nigeria, and by extension, the entire African continent, as a frontrunner in the global beauty industry. We are firm believers in empowering the women farmers who form the backbone of Africa’s beauty resource supply chain.
Through Arami Earth, we are passionately committed to building a sustainable brand that gives back to the land that nourishes us. Additionally, our Mind Body Soul initiative allows us to uplift the communities that inspire our very essence.
Arami began with one simple belief: the body is a temple, a sacred place to be treated mindfully and what touches our skin, seeps within, restoring serenity, purity and balance to the centre of our world. Our simple multi-use beauty essentials, handcrafted with non-toxic ingredients from the Lushlands of Africa, which have been trusted for centuries, keep your body pure and your skin glowing. To ensure ingredient integrity and maximise product efficacy, Arami is made authentically in Africa.
Rooted in simple, natural ingredients and wellness traditions from Africa, Arami takes a less is more approach to beauty.
Arami’s beauty essentials are free from sulfates, parabens, phthalates, silicones, mineral oil and other harmful ingredients.
We also want you to have a choice, so each beauty essential comes in a fragrance free variant. Kindness makes us shine, so we never test our formulations on animals.
We keep our formulations simple and transparent, focusing on what we put in, not on what we leave out. Forgoing fillers, we use concentrated amounts of the best possible potent ingredients to deliver results you can see and feel. Our multi-use beauty essentials are designed to dramatically simplify your beauty routine
The efficacy of our products is integrally linked to how they are made. Drawing on closely guarded traditional processing techniques refined over generations, our processors preserve the potency of our heritage ingredients by using the least invasive ways to extract key actives. We complete their work locally, in small batches and in the shortest possible time from harvest to jar, ensuring the finished product remains authentic and nothing intrinsic to efficacy is lost.
The unique terroir and biodiversity of Africa give rise to the pristine Lushlands from which we source our prime ingredients.
Their seclusion ensures these ingredients remain clean and potent, even as the secrets of their healing strength are whispered across time. For centuries, women have trusted the velvety softness of whipped raw Shea and the marble of black soap pressed from ash of rare plants and herbs to heal troubled skin, leaving behind a healthy glow.
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